Business And Commercial Knowledge Course

Professional development for the future leaders of the wine industry. Teaching in-depth knowledge of the UK wine industry, from grape to glass

Overview The course will impart the insight and knowledge to enable students to influence their businesses - to make their companies, and the students themselves more successful in the UK wine industry. Who is the course for? 1. Employees of companies within every sector of the UK wine industry engaged in commercial roles. 2. Suppliers for whom the UK is their primary target market 3. Rising stars and future leaders of the wine industry It is likely that students attending the course will EITHER have extensive product knowledge, OR experience from other FMCG sectors.

Teaching Faculty
These will include the creme de la creme of the wine business world. Download a full list of 
key speakers and details:  BACK Course (520KB)

Course Format
2-day residential course
Module 1 - The Global Picture
Module 2 - The Route to the UK Market
Module 3 - The Consumer
Module 4 - Business Game

Learning Outcomes
1. To equip managers within the industry to develop and implement commercial success both personally and for their companies

2. To bring a closer link, and more rounded business awareness to the wine trade, and ensure managers can combine passion and knowledge for product with true business acumen

3. To provide in-depth understanding of today's and tomorrow's needs and factors influencing the industry

4. To provide improved understanding of both customer and consumer

Course Date
21st - 23rd April 2009

Venue
The Odney Club, Cookham, Berkshire

Price
£1250 (all inclusive)

How to Apply
Due to the nature of this course pre entry applications are required and you will be contacted within 14 days of receipt of your application.  Click here to download an  application form  Please note that this course is aimed at people working within the wine industry and associated sectors.