Business and Commercial Knowledge Course 26th-28th March 2012

Professional development for the future leaders of the wine industry. Teaching in-depth knowledge of the UK wine industry, from grape to glass

BACK chart 2

Overview
The BUSINESS AND COMMERCIAL KNOWLEDGE course will provide insight into all aspects of the wine industry as they impact/influence the UK market – from grape to glass.

The course will impart the knowledge to enable attendees to influence their businesses - to make their companies, and themselves, more successful in the UK wine industry.

Who is the course for?
1. Employees of companies within every sector of the UK wine industry engaged in commercial roles.
2. Suppliers for whom the UK is their primary target market
3. Rising stars and future leaders of the wine industry

It is likely that students attending the course will EITHER have extensive product knowledge, OR experience from other FMCG sectors.

BACK Course 2012 (1425KB)

Teaching Faculty
These will include the creme de la creme of the wine business world, the final list of speakers will be confirmed shortly.

Andrew Bird - Category Manager, BWS, Marks & Spencer
Neil Bruce - Commerical Director, Waverley TBS

Matthew Dickinson - Commerical Director, Thierry's

Lulie Halstead - CEO, Wine Intelligence

Justin Howard-Sneyd MW - Global Wine Director, Direct Wines

Dan Jago - Category Director BWS, Tesco

Laura Jewell MW - Senior Product Developer (Wine), Tesco

Robert Joseph - Industry Consultant
James Lousada - Senior Vice President Marketing and Business Development, Constellation Brands

Patrick McGrath MW - Managing Director, Hatch Mansfield

Simon McMurtrie - CEO, Direct Wines

Angela Mount - Industry Consultant

Michael Paul - Industry Consultant

Bill Rolfe - Director/Owner, 10 International

Simon Thorpe MW - Managing Director, Negociants UK Ltd.
Gary Wyatt - Chief Operating Officer, Liberty Wines

The 3-day residential course will consist of 11 modules:
(The exact programme will confirmed nearer the date of the course)

- The Global Market in facts & figures

- The UK consumer within a Global context

- Branding

- Communication and the use of Social Media

- First group-work (marketing)

- The Issues Facing the UK Wine Industry

- The route to market in the UK

- Retailer Insights

- The Financial implications - from Grape to Glass

- Break-out modules (focus on Sales, Marketing or Financial issues)

- Second group-work (business scenario case studies)

Learning Outcomes:

1. Equip the industry to develop and implement commercial success - personally and for their business.

2. Bring more rounded business awareness to the wine industry, combining product knowledge/passion with business acumen.

3. Provide understanding of today’s business factors and future issues facing industry.

4. Improved understanding of both customers and consumers in the UK market.

Assessment:
The course will include assessment at Higher Education quality assured standards through the Royal Agricultural College accreditation system.

Course Date
26th March - 28th March 2012
(Commencing at 10am on 26th March and finishing at 3pm on 28th March)

Venue
The Odney Club, Cookham, Berkshire

Price
£1320 (all inclusive)

Book by telephone: call student services on +44 (0) 20 7089 3800

Booking Conditions:
Transfers and cancellations will be accepted up to 31^st January 2012. Cancellations after this period are non-refundable and non-transferable.


Membership no.

Password

	forgotten password?

what's this?

Registered Charity No. 313766 Registered Office: 39-45 Bermondsey Street London SE1 3XF Registered in England & Wales No. 964179 VAT Reg No. 245 5591 46 +44 (0)20 7089 3800 \| +44 (0)20 7089 3845 \| wset@wset.co.uk
WSET qualifications are part of the UK qualifications framework, and the education courses leading to WSET qualifications are an invaluable source of information for students to enhance their knowledge of wines and spirits. WSET qualifications are not a guarantee of employment or career progression, nor do they form part of any regulated qualifications framework outside UK. Website design agency services by dotAgency